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Whitney H.

Whitney H.

Associate Strategy Director | Freelance Writer | Indie Publisher | Award-Winning Author

Durham, North Carolina

Background: Digital marketing professional with 10+ years of international experience. SEO, SEM, demand generation, online acquisition, content strategy and creation, social media management, product marketing, online marketing strategy, customer research, and copywriting. Management experience. Google Ads Search certified. Completed Google Analytics training with Bounteous.

Tools and platforms:
• SEO: Google Search Console, SEMrush, Screaming Frog
• SEM/PPC: Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Twitter Ads
• Website and tag management: WordPress, Google Tag Manager
• Analytics: Google Analytics, Google Data Studio
• Marketing Automation: HubSpot, Pardot
• UX: Hotjar, Google Optimize
• Project management: JIRA, Trello, Basecamp, Asana
• Other: Google Suite, Photoshop

Industry experience: web/mobile/console video games, SaaS, custom software development, edtech, and cybersecurity. Founder and manager of indie publishing imprint.

Work in France, Germany, the UK, and the US with internationally based teams. Experience setting up a digital marketing program from scratch, including branding, product, strategy, and process considerations.

Award-winning and best-selling fantasy author, indie publisher, and speaker.


Experience:

  • Award-Winning and Bestselling Author | Freelance Writer | Digital Marketing Consultant (Benu Media)
  • Digital Marketing Consultant (Self)
  • Associate Strategy Director (Centerline Digital)
  • Senior Online Marketing Manager (Digital + Content Marketing, Project Coordination) (Offensive Security)
  • Digital Marketing Manager (Participate Learning)
  • Online Acquisition Manager (Digital Marketing) (Offensive Security)

Skills:

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