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WILLIAM TYLER

WILLIAM TYLER

Head of Campaigns, Huawei Consumer Business Group, Global Brand Team LOOKING FOR A NEW OPPORTUNITY

London, England

STRATEGIC & CREATIVE MARKETING LEADER, with extensive Global, Regional & UK experience in developing & delivering integrated brand & product marketing campaigns. Over 17 years of driving innovation and delivering results, within networked agencies & multinational clients. Passionate & respected team leader, building strong working relationships in complex international organisational structures. Proven track record leading & motivating integrated cross-functional & multi-cultural teams, blending commercial objectives with award winning creative output. Strategic thinker with a hunger for insights & customer truths, helping lead agencies to deliver campaigns that work.

STRATEGIC & CREATIVE EXCELLENCE
• Delivering innovative best in class integrated campaigns, for global blue chip brands
• Excellent strategic credentials, developing short & long term strategies driving double digit growth
• Global Regional & local campaign expertise, experienced in identifying & matching global brand objectives with local requirements and cultural nuances, using insights & research to drive success
• Skilled adapting to new sectors, with strategy & creative response to launch and sustain products

LEADER AND INFLUENCER
• Extensive project leadership expertise, managing & delivering multiple complex projects
• Confident communicator with ability to influence in complex organisational structures with multiple cross cultural stakeholders (Strong European & Asian experience)
• Skilled at adapting to change & dealing with complex international organisational situations, confident in managing and working with senior management to achieve objectives
• Agency relationship expertise, pitch management, agency on-boarding and building long term efficient teams as well as driving cost efficiencies

BUSINESS ACCOUNTABILITY
• Commercially driven to deliver against business objectives and achieve strategic goals
• Deadline orientated delivering complex multi-channel projects, driving brand & commercial KPI’s
• Budget & cost control expertise, ROI focused maximising asset utilisation across platform & market
• Creative production and process expertise from TV & cinema to digital, social & KOL content


Experience:

  • Acting Marketing Director Belgium (Huawei Consumer Business Group)
  • Senior Account Manager (iris worldwide)
  • Senior Global Campaign Manager (Huawei Consumer Business Group)
  • Senior Campaign Lead +8 Device Portfolio UK (Huawei Consumer Business Group)
  • Brand Lead Western Europe (Huawei Consumer Business Group)
  • Head Of Campaigns - Huawei CBG, Global Brand Team (Huawei Consumer Business Group)
  • Senior Campaign Manager - Central Marketing (Sony Mobile Communications)
  • International Marketing Project Lead (Harvey Nichols)
  • Account Director (iris worldwide)
  • Marketing & Communications Director B2B (Huawei Consumer Business Group)

Skills:

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