Improver

yael kaplan

Sustainability and Environment Expert

Ramat Gan, Tel Aviv

* Empowerment of the environmental and social aspects within an organization while achieving its financial goals
* Analysis and connection between the organization’s needs, its workers and working environment, the customer’s requirements and the environment itself.
* Years of experience in management of marketing systems: business development, marketing strategies, inter-organizational cooperation, advertisement ATL/BTL, branding and innovation.
* Comprehensive knowledge in marketing processes within organizations, creation of marketing effectiveness, analysis and guidance of growth processes leading to business opportunities, experience and knowledge in the establishment of collaborations.

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Experience:

• C.E.O (Feminanci – Finance College for Women founded by Dr. Lili Nir)
• Chief Marketing Officer at ELA Recycling Organization (E.L.A. (Israel Recycling Corporation, owned by the beverage industry))
• Green Market consulting (KAPLANS Marketing Services)
• Sustainability and Environment Expert (ECO-SYSTEM Sustainability & Envaironment)
• Head of Environmental Department (Ramat-Gan Municipality)

Skills:

• Sustainability
• Retail
• Sustainability and environment
• Implementation of environmental education in business companies
• Implementation of environmental regulation
• Coaching
• Organic Products
• Product Marketing
• Digital Marketing
• Brand Development
• Marketing Management
• Advertising
• Marketing Communications
• Planning
• Online Marketing
• Strategic Planning
• Online Advertising
• Microsoft Office
• Start-ups
• Business Planning
• Marketing Strategy
• Sales
• Business Development
• Management
• Market Research
• Entrepreneurship
• New Business Development
• Marketing
• Establishment and management of community gardens
• Strategy
• Waste management
• Project Planning