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Yana Lapitskaya

Yana Lapitskaya

MD at Yay!Starter | Marketing eCommerce, eLearning & FinTech businesses | Commercially Minded Marketer

London, England

I am a marketing expert, a digital native and a sports nut.

Digital has been my habitat for the last 6 years with a particular focus on building awareness for innovations and running lead generation campaigns.

My favourite professional challenges are: defining and reaching the right target audiences, generating interest, building affinity and emotional connection with brands, analysing performance and acting on insights.

What makes me right for this type of jobs? I say it's my continuous learning, 30+ successful projects and experience gained from the leading marketing and communications agencies within the OMNICOM group.

Some of my proudest professional moments include meeting the Queen and the Duke of Edinburgh as well as working on the P&G Thank you Mom campaign during London 2012 and Sochi 2014 Olympic Games.

P.S. If you read this far and still wonder what the sports nut was about - I play tennis competing at the local leagues level, love surfing around the world and have done a bit of sailing but want to do much more of it! Occasionally, I also ski, play golf, do triathlons and horse-riding.


  • Founder and Managing Director (Yay!Starter Marketing)
  • Startup Mentor (F10 Incubator & Accelerator)
  • Operations Director (The Coca-Cola Company)
  • Head Of Marketing (The Marketing Centre)
  • Sponsorship Activations - Associate Director (TrueGold Communications)


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