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Adele Irving

Adele Irving

Manager, Contact Strategy ANZ SMB Sales at Afterpay

Greater Sydney Area

I am a customer first evangelist, passionate about driving powerful storytelling to produce effective CVP (incl. service and product propositions), CX, UX and ROI by ensuring cohesion of data-driven strategy, behavioural science methodologies, qualitative research, segmentation and analytics insights. I have 18+ years experience in Marketing and Advertising largely in financial services sector B2C and B2B customer lifecycle and communications strategy.

My experience spans across both client and creative agency, enabling a unique perspective and effective leadership style to deliver tangible, actionable outputs and approaches to solve complex business problems differently. Naturally driven to question and garner insights to create sound, single-minded, customer-led strategy. I am a strong relationship builder and thought leader and I thrive in dynamic, transformational, agile and large, matrix corporate environments.


  • Marketing Operations Manager (IAG)
  • Manager, Contact Strategy ANZ SMB Sales (Afterpay)
  • One-to-One Marketing Strategy Lead Consumer (IAG)
  • Senior Account Director (M&C Saatchi)
  • Direct Marketing Consumer Team Lead (IAG)
  • Account Director (Ogilvy Australia)
  • Principal Customer Behaviour (IAG)
  • Account Director (contract) (M&C Saatchi, Sydney)


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