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Alexander Dorofeev

Alexander Dorofeev

Head of regional sales department – Gorenje

Moscow, Moscow

Leader of SDA business unit

Started as business development manager. According to the adopted business strategy, started opening business with key internet players and regional retail chains achieving 4-7% in-house share.
Having a vast distribution and constant RRP level on the market started to be visible and interesting to federal retailers in low-end segment and niche segments such as sticks or robot. Achieved 8% in-house share in during promo campaigns.
2016-2017 – Further distribution expansion due to inclusion of federal wholesalers business. Team grows up to 5 associates.


  • sales manager (Sony Electronics)
  • Business unit director (Candy Group)
  • Head Of Sales Operations (Faber S.P.A.)
  • National Key Account Manager (VAX)
  • Head of regional sales department (Gorenje)


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