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Andre Vashilko

Andre Vashilko

Vice President, Product Strategy and Growth at Bluum


Transformational portfolio executive, team builder and business co-founder with 20 years of experience in Portfolio Management, Pricing, Business Management, and Partnerships. Track record of uncovering gaps, defining and launching new products and creating multi-million dollar categories and businesses from the ground up at both established and start-up organizations.

I bring extensive experience in hiring, onboarding and developing high-performing teams of various skill levels. I lead with a motivational and goal-oriented approach supporting individual aspirations and unique talents and perspectives that each team member adds to the equation.

Product Management
Directed product strategy, portfolio planning and roadmapping, leading development, realization, and go-to-market activities. This included definition of features, functionality, experience, and target price. Leveraging strong external partnerships, my team and I negotiated required costs and partner programs, collaborating with partners throughout the lifecycle from ideation to development to launch to end-of-life.

Product Marketing
Managed pricing, promotional programs, channel incentives; launched products and programs driving cross-functional go-to-market execution in alignment with partner investments.

P&L Management
Skilled in managing large budgets and P&Ls; managed financial modelling, KPI reporting, and forecasting.

Start-Up Creation and Exit
Founded a start-up; capitalized, built, launched, profitably grew and successfully sold the established company between 2014 and 2020.

External Partnerships
Built productive relationships with vendor partners' domestic and global head offices. Engaged partners in long-term product planning and short-term marketing programs. Negotiated Master Supply Agreements and Service Level Agreements, including costs, terms, MDF, Dev support, warranty and repair, and NPI funding.


  • Managing Director and Co-founder (Fonelab Inc.)
  • Manager - Wireless Data Products & Accessories (TELUS)
  • Vice President, Product and Partner Management (Bluum)
  • Vice President, Product Strategy and Growth (Bluum)
  • Director - Devices Strategy, Pricing and Demand Planning (Bell Mobility)
  • Strategic Advisor (Mobile Klinik Professional Smartphone Repair)
  • Director - Acquisition and Development of Wireless Devices (TELUS)


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