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Anne-Laure Bajeux

Anne-Laure Bajeux

Director of Innovation at Icelandic Provisions

New York, New York

Marketing professional with 9 years of experience in CPG and an entrepreneurial spirit, I excel in finding creative solutions in complex situations. In my career, I have built innovations from the ground up, turned around declining businesses and shaped new Brand strategies. I am particularly passionate about making a difference in the fresh healthy food category.

Expertise: brand management, cross functional team leadership, 360° consumer activation, portfolio and media strategy, new product launch, consumer promotion, innovation pipeline, strong collaboration with agencies and internal partners (trade, field sales, R&D, industrial, quality, purchase, supply chain and suppliers), P&L management, digital marketing and media (social media, displays, SEO), business and market-related research, analytic.


  • Senior Innovation Manager (Icelandic Provisions)
  • Brand Manager MIKADO (Mondelēz International)
  • Director of Innovation (Icelandic Provisions)
  • Senior Brand Manager INNOVATION - New Platforms (Sabra Dipping Company)
  • Brand Manager- Salsa and Guacamole (Sabra Dipping Company, LLC)
  • Junior brand manager BELIN (Mondelēz International)
  • Brand Messaging Consulting (Shine Global Inc)
  • Associate brand manager Laughing Cow France (Bel)
  • Brand Manager INNOVATION - New Platforms (Sabra Dipping Company)


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