Software Engineer at Thekla, Inc. @ San Francisco Bay Area
Director of Innovation at Icelandic Provisions
New York, New York
Marketing professional with 9 years of experience in CPG and an entrepreneurial spirit, I excel in finding creative solutions in complex situations. In my career, I have built innovations from the ground up, turned around declining businesses and shaped new Brand strategies. I am particularly passionate about making a difference in the fresh healthy food category.
Expertise: brand management, cross functional team leadership, 360° consumer activation, portfolio and media strategy, new product launch, consumer promotion, innovation pipeline, strong collaboration with agencies and internal partners (trade, field sales, R&D, industrial, quality, purchase, supply chain and suppliers), P&L management, digital marketing and media (social media, displays, SEO), business and market-related research, analytic.