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Barbara Wills

Barbara Wills

Head of Digital Product at Brown Thomas | Arnotts


Adaptable, quick learner working within technical environment constraints, understanding business, operational and system processes. Ability to direct and manage delivery of user-centered design solutions across a range of projects.

Effective communicator with the ability to disseminate customer centric project objectives, rationale and decisions to demonstrate how proposed solutions will positively impact business performance.

Previous UI/UX experience includes over 10 years user interaction design experience within both retail and agency settings. Skills developed during this time include UX design, UI front-end development (adobe design suite, html & css) improving usability and overall user experience while paying close attention to business goals and objectives.


  • Senior Web Designer (Jenerate)
  • Web Designer & UX Lead A|wear (A|wear)
  • eCommerce Manager (Awear)
  • Head of Digital Product (Brown Thomas | Arnotts)
  • Head of Creative & UX (Brown Thomas)
  • Web Designer (Equinox Website Design and Development)


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