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Bertrand Cocallemen

Bertrand Cocallemen

Global Creative VP at Teads

France

Started my career in São Paulo in the early days of internet managing projects and client's relationships for about 6 years. I then spent 10 plus years in top creative and full services agencies such as F/Nazca Saatchi & Saatchi, Isobar and JWT as well as on the marketing client side in different stage of my career at Microsoft, ABN AMRO Bank and Nike. I joined Teads* more than 4 years ago running Teads studio in Latin America then overseeing some global creative initiatives out of New York as well as managing Teads Studio US & Canada. In 2020, I joined the global strategic accounts team based in London to spearhead creativity linking it much more closely with data, insight and measurement.
I'm currently Global Creative VP for Strategic Clients focused in particular in the FMCG, Automotive, Beauty and Luxury clients. Occasional speaker about creativity and effectiveness, fluent in Portuguese (lived 24 years in Brazil), French, English, and Spanish.

*At Teads, we are proud to offer a sustainable and qualitative global advertising platform for brands with our massive 1.9 billion unique users reach on a monthly basis in the world top premium publishers. We understand the importance of creativity to maximise media effectiveness and we have a Studio team to optimise content and help clients make ads work harder in digital and mobile in particular.


Experience:

  • Strategic Planning VP (Agência Fischer)
  • Global Creative Director, Teads Studio (Teads)
  • Latam Director, Teads Studio (Teads)
  • Global Creative VP, Strategic Clients (Teads)
  • Chief Strategy Officer (CUBOCC)
  • Head of Strategic Planning (Fbiz)
  • Head of Strategy (J. Walter Thompson Worldwide)
  • North America VP, Teads Studio (Teads)

Skills:

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