Improver

Bryan Ong

Growth, Performance, Digital Marketing & Advertising. Get More Customers, Sales & Leads

Greater Adelaide Area

More than a Decade of Digital, Mobile, Social & Performance Growth Marketing experience managing more than AUD$300 million in advertising, digital marketing & e-commerce budgets over the span of my career.

Brands that I have worked with and have delivered increase in acquisition, revenue and profit include Sweat, eBay, Microsoft, Qantas, Yahoo, Flight Centre Limited, Fairfax Digital (Drive, MyCareer, Domain, Stayz), GraysOnline, Contiki, LonelyPlanet, Meriton, Iproperty, Tourism NSW, University of South Australia, QBE, NRMA, Stamford Hotels & many other B2B & B2C SMEs.

My role and experience include:

• Mobile App, Growth/Digital Marketing & Advertising strategy development and campaign execution across hundreds of clients (SMEs to ASX Listed & Fortune 500 companies)
• App Store Optimisation (ASO), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Conversion Rate Optimisation (CRO), Funnel Optimisation, Pay Per Click (PPC), Lead Generation, Influencer Marketing, Affiliate Marketing, and Customer Lifecycle Growth Marketing
• Both Mobile & Web Digital Advertising and Automation Tools (Nanigans, Brand Networks, Smartly.io, Marin, Kenshoo, Microsoft Atlas, Efficient Frontier)
• Mobile Analytics (MMPs, AppsFlyer), Google Analytics, Omniture/Adobe Analytics, Digital Attribution and Business Intelligence (Looker & Tableau)
• A/B Testing (Optimizely, VWO & Google Play Experiments)
• Marketing Automation (Marketo & Emarsys)
• Retargeting (Adroll & Criteo) and Viral Content (Taboola & Outbrain)
• Project Management (JIRA, Basecamp, Asana, Trello & Pivotal Tracker)
• New business, product & strategic partnerships development
• Training and leading other performance, digital advertising, marketing executives and managers

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Experience:

• Digital Advertising Manager / Growth (SWEAT)
• Performance Marketing Lead (Lumary)
• Linkedin MAANZ Group Manager (Marketing Association of Australia and New Zealand)
• Online Advertising Manager & Digital Marketing (Australian Institute of Business)
• Owner & Consultant (Landbong Digital Marketing Agency)

Skills:

• Online Marketing
• Mobile Advertising
• Google Adwords
• SEO
• Mobile Marketing
• Conversion Optimization
• Keyword Advertising
• Web Analytics
• Link Building
• Multivariate Testing
• Online Advertising
• E-commerce
• Analytics
• Marketing Communications
• Facebook Marketing
• Online Lead Generation
• Small Business Marketing
• Yahoo Search Marketing
• Blogging
• LinkedIn Advertising
• Digital Strategy
• Marketing Analytics
• Landing Page Optimization
• Strategic Planning
• Marketing Automation
• Digital Marketing
• Web Content Management
• Webmaster Services
• Marketing Intelligence
• Performance Based Marketing
• Business Analytics
• Digital Project Management
• SEM
• Pay Per Click (PPC)
• Marketing
• Business Intelligence
• Brand Awareness
• Search Advertising
• Search Engine Marketing (SEM)
• PPC
• App Store Optimization
• Lead Generation
• Profit Maximization
• Customer Acquisition
• Search Engine Optimization (SEO)