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Cheryl Dallner

Cheryl Dallner

Strategic Partnership Director at NovoEd⎮Experiential Learning⎮Transforming Organizations

Portland, Oregon

I believe the fastest route to a company’s success is by building a Channel Sales organization. Selling through partnerships and alliances is also a lot more fun than selling without them.

My passion for helping high-growth software companies started over 20 years ago when I built my first partner program. Since then, I continuously look for the most effective strategies for recruiting and managing profitable and growing Channel Partnerships, as you can always improve the ultimate win-win-win.
Fifteen of the last twenty years, I have sharpened my skills in start-up companies and the last 5 years with an Enterprise cloud company offering Enterprise Resource Planning (ERP), Agency Management, Human Capital Management (HCM), and Project and Portfolio Management (PPM) solutions.

Passion for my work - every day, day-in and day out
Collaboration organization-wide with teams and leaders in Sales, Sales Enablement, Marketing, Product Management, Solution Engineering, Consulting, Engineering, Customer Support, and Legal
Partner research and recruitment
Partner on-boarding including negotiating, development of Go To Market (GTM) strategy and planning, sales enablement, driving awareness and pipeline management
Business Planning and QBR reviews
Channel Sales Management
Partner Marketing Program Management


  • Strategic Partnerships (OpenSesame)
  • Contract Strategic Alliances Director (Incentives Advisors)
  • Strategic Partnership Director (NovoEd)
  • Director, Channel Sales (Deltek)
  • Vice President, Partnerships (Tax Credit Co.)


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