Improver

Christine Madden

Brand Marketing & Communications | Strategic Storyteller | Purposeful Leadership

United Kingdom


Experienced in developing effective and inspiring brand strategies that deliver business growth, from challenger brands through to established global players. A team-player and hands-on operational leader with a passion for developing high-performing (and happy) teams and an infectious enthusiasm for driving effective, strategic change throughout organisations.


Inquisitive and curious about continuing to explore ways for brands to be more responsible whilst delivering positive outcomes for all stakeholder groups, people and the planet. Looking to support organisations find new and exciting ways to adapt and grow in a rapidly changing world and do 'better business'.

Skills & expertise:
- Extensive B2C and B2B experience in both the private and public sector
- Significant and successful strategic brand marketing experience from new product launches through to complete portfolio repositioning
- Highly creative with proven ability to manage and deliver engaging and original campaigns with ambitious targets and KPIs
- Strong leader who can set direction, spot opportunities, solve problems and galvanise teams to create impact
- Commercially sound and financially literate
- Large complex matrix organisation experience, client and agency side.

If you would like to have a chat about how I can assist you, please send me a message.

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Experience:

• Land Crew Project Lead (Team Commando Spirit)
• Interim Brand Marketing & Communications Director (Consultant)
• Marketing Consultant (IBC - International Broadcasting Convention)
• Director Of Marketing And Business Development Consultant (Russell Sage Studio)
• Marketing Director (Hoptroff )

Skills: