at @ Roanoke, Virginia
Creative Director (Head of Digital) for Movistar VMLY&R Mexico City
I love advertising. Specially when it's honest, creative and simple. And the whole process to create it: business strategy, product development, packaging design, media planning and its implementation in any of the communication platforms that exist today.
I love talking about advertising, working with people who are just as passionate, and sharing that passion to others to motivate them to do great work, every day, with all brands. I also love to give talks about the history of advertising (I’m a BIG adnerd) and I gave them for FREE.
At the moment...
I've been leading teams at Grey México for 3 years as Group Creative Director, working for brands such as Uber (Drive, Eats, Pass, Planet, Flash and commercial alliances), both for the Mexican and LATAM markets.
Also Grupo Nutresa's chocolate brands: Muibon Roll, Muibon Flow, Nucita and Cremino; social media, product development and creative strategy.
General Mills: Häagen-Dazs and Old El Paso; social media and digital activations.
Others: Google Search, Coca-Cola and in my very first year Volvo, DiDi, Strendus Online Casinos, Pringles, Save The Children and Altozano Group.
I led the entire creative team of the Mexican agency Sparkling, one of the fastest growing independent firms in the last 6 years.
As part of our successful business results, the staff grew from 15 people to more than 50 and tripled its client base. Most brands -like Danone, Domino's Pizza, The Home Depot, Alsea Goup and Conagra Foods- in digital areas.
In 2016, Sparkling made the list of the 11 most important creative agencies in México at the “Círculo Creativo” Festival, the most important local festival in Mexico.
From 2009 to 2014 I worked at Y&R Peru, leading a creative team of 7 people and supporting many brands. Throughout those years, our collaboration helped Británico English Institute and LAN Airlines make a complete 180 degree turn in terms of communication.
Británico won his first 2 awards at the “Cannes Lions” Festival. Also Toyota and the League Against Cancer brought home one more each.
My professional experience:
Yes, I have been lucky to been awarded at national and international festivals of advertising creativity and effectiveness. But even luckier to work with some of the best creatives in Mexico and Peru. I have also taught at 5 advertising institutes, including Miami Ad School México.