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David Lavenda

David Lavenda

Chief Product Officer / Storyteller / Design Partner Program Expert

Tel Mond, Central

I am an expert at leading product and marketing teams at product-led growth (PLG) B2B technology companies. My passion is creating simple narratives and customer journeys out of complex technology.

I drive ‘go to market’ strategy, content strategy, and demand generation, starting my unique ‘design partner’ methodology, which brings a structured approach to working with customers and partners from ‘day one’ - ensuring we ‘do it right the first time.’

I am master of all forms of marketing content – conventional and digital. An award-winning writer, I have been published in leading press outlets, including more than 100 articles in Fast Company.

My academic pursuits focus on understanding information overload in diverse professional settings.


  • Co-founder and VP of Marketing and Product Strategy (Business Layers - (Acquired by Netegrity))
  • Design Partner Consultant (Self)
  • Chief Marketing Officer (V-Secure Technologies (Acquired by Radware))
  • Chief Product Officer (
  • VP Marketing & Product Strategy (Worklight (acquired by IBM))


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