Marketing / financial Analyst at ISCAR Headquarters @ Israel
Director, Marketing Strategy, Board Director, NGO President.
Focused on the segment and multicultural marketing strategy for Cox Communications.
I previously held high visibility positions at Verizon - leading the delivery of a world-class emerging 4G and 5G Fixed Wireless Devices including whole home life management CPEs, Router, Wi-Fi elements & Voice Assistants.
I created device definition & requirements and managed Industrial design relationships, delivery, test, and optimization.
I owned content, vendor/partner selection, and management as well as cross-channel relationships.
I held a high profile position as Consumer Marketing Strategist and Value Proposition Leader and go-to person for Verizon’s 5th Generation of wireless technology (5G).
In this role, I oversaw the development and execution of Value Propositions, Marketing, and Communications strategies across all consumer platforms. I worked collaboratively with a host of internal and external cross-functional departments and partners including Brand, Product Marketing, Device Marketing, Network, Finance, Legal, Public Relations, External Agencies, Customer Service, Integrated Marketing, CRM, Go-To-Market, Training and Development, Customer Experience, Digital Operations, Vendors and Distribution Channels to execute the value proposition and 5G strategy.
My highly acclaimed achievements in my 15-year tenure at Verizon includes the launching of several multi-billion dollar products and programs. I led the company to launch the First Wireless and Wireline Bundle Offer and led the demand generation, customer retention, and system integration programs for Verizon’s Enterprise Solutions organization. Furthermore, I led the first “Go Green” Initiative program for Verizon, partnering with the United Nations Environmental Protection Agency to plant new trees across many colleges and universities in the United States for every Verizon customer who enrolled in paperless billing.
Awards & Recognitions:
I am the recipient of several marketing and leadership awards within and outside of Verizon. In 2018, I was named one of Verizon’s “Women Who Empower.” I have received several accolades for my diverse leadership.
I hold an Advanced Project Management Certification from Stanford University; an MBA from the University of Maryland, University College; a dual Master’s Degree in Business Management and Public Relations also from the University of Maryland, University College; a Bachelor of Science Degree in Computer Networking from Strayer University; as well as a degree in Public Relations and Advertising from the Ghana Institute of Journalism in Ghana.