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Elena Yamschikova

Elena Yamschikova

Corporate Communications Lead

Moscow, Moscow

Senior Communications Executive with 20+ years of experience in corporate communications, public relations, internal communications, executive speechwriting, social media, influencer relations and consumer engagement. Entrepreneurial spirit with a proven track record in developing new business initiatives that support communications strategies, drive revenue and are proven brand enhancers. Goal-oriented, persuasive and a problem solver capable of streamlining complex issues, with an excellent track record of successful work with government, corporate and nonprofit organizations in Russia and the CIS.

AREAS OF EXPERTISE
• Strategic Planning
• Start-up Project Management
• Communications, Media and Public Relations
• Social Media Marketing
• Integrated Marketing
• Brand Management
• Crisis Communication
• Spokesperson training
• Relationship Management
CAREER ACHIEVEMENTS
• Launched PR department of The Walt Disney Company in Russia and CIS for managing internal and external communications.
• Optimized department’s efficiency/cost by building a team of professionals, establishing policies and procedures, implementing analysis and monitoring systems, controlling the budget, and maintaining archives resulting in constant increase in positive coverage, number of publications and interviews.


Experience:

  • Account Director (SPN Communications)
  • PR Director (Disney)
  • Corporate Communications Lead (Apple)

Skills:

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