Improver

Elena Yamschikova

Corporate Communications Lead

Moscow, Moscow

Senior Communications Executive with 20+ years of experience in corporate communications, public relations, internal communications, executive speechwriting, social media, influencer relations and consumer engagement. Entrepreneurial spirit with a proven track record in developing new business initiatives that support communications strategies, drive revenue and are proven brand enhancers. Goal-oriented, persuasive and a problem solver capable of streamlining complex issues, with an excellent track record of successful work with government, corporate and nonprofit organizations in Russia and the CIS.

AREAS OF EXPERTISE
• Strategic Planning
• Start-up Project Management
• Communications, Media and Public Relations
• Social Media Marketing
• Integrated Marketing
• Brand Management
• Crisis Communication
• Spokesperson training
• Relationship Management
CAREER ACHIEVEMENTS
• Launched PR department of The Walt Disney Company in Russia and CIS for managing internal and external communications.
• Optimized department’s efficiency/cost by building a team of professionals, establishing policies and procedures, implementing analysis and monitoring systems, controlling the budget, and maintaining archives resulting in constant increase in positive coverage, number of publications and interviews.

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Experience:

• Account Director (SPN Communications)
• PR Director (Disney)
• Corporate Communications Lead (Apple)

Skills:

• Marketing
• Market Research
• Project Management
• New Media
• Press Releases
• Strategy
• Leadership
• Advertising
• Sponsorship
• Digital Strategy
• Integrated Marketing
• Public Relations
• Marketing Communications
• Content Management
• Media Relations
• Editing
• Corporate Communications
• Strategic Communications
• Crisis Communications
• Social Media Marketing
• Digital Marketing
• Internal Communications
• Social Networking
• Entrepreneurship
• Reputation Management
• Digital Media
• Copywriting