Improver

Ellie Strudwick

Senior Marketing Lead Financial Services - Insurance at John Lewis & Partners

London, England Metropolitan Area

Experienced customer-centric and commercially focused Customer Relationship Management (CRM) professional with over 15 years’ experience in establishing and optimising omni-channel CRM and digital plans to achieve commercial objectives. Recognised for being pragmatic and considered in approach and with demonstrable success leading experienced professionals in both direct line management and matrix team structures. Skilled in Team Leadership, Marketing Management, Customer Lifecycle Management, E-commerce, Retail, and Customer Relationship Management (CRM) specialising in the Retail Industry. Passionate about team development and continual improvement having also completed my CIM Professional Postgraduate Diploma.

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Experience:

• Senior Marketing Manager Financial Services - Insurance (John Lewis Partnership)
• CRM Marketing Manager (Dorothy Perkins, Arcadia Ltd)
• Marketing Manager - Holiday Autos (lastminute.com)
• Head of CRM and Content (Outdoor and Cycle Concepts Ltd)
• Senior Marketing Manager Loyalty (John Lewis Partnership)
• Head of CRM & Content (Snow + Rock)
• Customer Relationship Management Team Lead (John Lewis Partnership)
• CRM Manager (Snow+Rock Group)

Skills:

• Marketing
• Automotive
• Retail Marketing
• eCRM
• Email revenue
• Customer Satisfaction
• Analytics
• Customer Lifecycle Management
• Digital Marketing
• Project Management
• Direct Marketing
• Database Marketing
• Loyalty Programs
• Market Research
• CRM
• Email Marketing
• Customer Insight
• Trade drving
• Marketing Management
• Marketing strategy
• Marketing Strategy
• Customer Relationship Management
• Customer Data
• Automobile
• Salesforce Marketing Cloud
• Salesforce.com
• Retail
• Customer Acquisition
• Customer Loyalty Management
• Leadership
• Customer Relationship Management (CRM)
• E-commerce