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Estefania F.

Estefania F.

Product Marketing Manager at Amazon

Austin, Texas

Excels at reaching international investors across digital and traditional platforms with a relentless focus on return on investment. Native Spanish speaker with English fluency.

As a marketing manager, I directed the creation of collateral including videos, brochures and websites in multiple languages, including Search Engine Optimization in the U.S. and China to generate leads and supported the strategy of the sales team in their efforts to raise capital from immigrants from Korea, Brazil, Mexico, Vietnam and China living in the U.S. and overseas. Before that, as an investor relations associate, I raised capital from more than 30 high net-worth individuals from Latin America living in the U.S. and abroad and subsequently led the Marketing department for the following four years. This experience in sales and customer service, helped me understand the customer journey deeply and was the foundation of all the marketing efforts with a relentless centricity in the customer.
SKILL SET:
• Global Market Strategy & Planning
• Marketing Project Management
• Budgeting & Financial Analysis
• Digital Marketing Campaigns, Social Media Strategy / Content Marketing, SEO / SEM / PPC Advertising
• Sales & Business Development
• Copywriting & Collateral Development
• Public Relations & Outreach
• Product Pricing & Positioning, Analytics / Metrics / ROI Analysis, Market Research & Trend Analysis
• Cultural Competency / Localization
• Marketing Vendor & Ad Agency Relations
• Customer Referral Networks

EDUCATION:
Master of Science, Marketing (Scholarship Recipient) | EGADE BUSINESS SCHOOL, Monterrey, Mexico (2009-2011)
B. S. Industrial Design (Scholarship Recipient) | Tecnológico de Monterrey, Monterrey, Mexico (2004-2009)
Google Display Ads Certification | Google (2018)
Digital Marketing Certificate Program | University of Washington, Seattle, WA
Storytelling and Content Strategy Certificate Program | University of Washington, Seattle, WA


Experience:

  • Marketing Leader & Project Manager - Digital/Social/Traditional Focus (Civitas Capital Group)
  • Product Marketing Manager (Amazon)
  • Investor Relations & Marketing Associate (Civitas Capital Group)

Skills:

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