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Gaye Steel, MBA

Gaye Steel, MBA

Director of Marketing Capability

Greater Sydney Area

Senior strategic and commercial leader armed with over 25 years’ experience gained in dynamic global blue-chip FMCG multinational environments, leading and developing multidisciplinary cross-functional teams, entrusted with some of Australia's most recognisable brands.

With a solid track record in achieving outstanding results held several key senior management positions, client and agency side, with organisations including Reckitt Benckiser, McDonald’s Australia, Telstra, National Foods, Church & Dwight, and the McGrath Foundation.

Classically trained with the first 10 years at Reckitts, and then 3 years at McDonald’s instilling the DNA of an entrepreneur. Moving to Telstra as acting Chief of Marketing, leading the development and implementation of the Telstra Olympics advertising and media investment a highlight. An extensive background in brand building, marketing, strategy, and leadership, with deep marketing capability expertise, effectively supporting the performance of many iconic Australian organisations.

Through a customer centric and stakeholder lens, takes a pragmatic approach to drive robust strategic thinking into executional excellence. Possess expert knowledge and skills of marketing (digital & traditional) and agency practice. A passion for developing the next generation and embedding capability. Combined marketing expertise and learning design with facilitating and inspiring individual, group and organisational capability to unlock growth.

An accomplished Academic Lecturer, most recently lecturing at the exciting start-up Academy of Entrepreneurs and the Business Faculty Torrens University, awarded an MBA on full scholarship, Guest Lecture MBA Corporate at The Business School University of Wollongong, previously spent 11 years with Macleay College.


Experience:

  • Director of Marketing Capability (AANA - Australian Association of National Advertisers)
  • Regional Media Education Program Specialist (Boomtown)
  • Lecturer | Mentor | Inspirator (Academy of Entrepreneurs)
  • Strategic Marketing and Capability (Independent Consultant and Board Member) (Picture You in Agriculture)
  • Strategic Marketing Consultant (Laureate International Universities)

Skills:

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