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Hayden Yuhyun Lee

Hayden Yuhyun Lee

Editor at App Store


Writing both in Korean and English, with 8 years of experience in integrated advertising at Samsung Cheil. Earned more than 30 international awards. Currently working as an editor for App Store, writing for the Today tab and curating apps.

• Expert: completion of more than 100 advertisements for TV commercial, online film, prints, banners, radio CM, OOH, event promotion, advertorials, CM song lyrics, apps and digital
• Strategic: extensive experiences with high-profile global brands with strong focus on marketing strategies, planned and implemented
• Entrepreneurial: insight to find a solution to a problem and implement it based on creativity for maximum impact.
• Collaborative: extensive experiences with film and video in collaborative environment under collaborative process
• Brand localization: localization for international markets with strategic mind and process.
• Virtual Reality: full management of global campaign in 4 different countries using VR
• Storytelling: an excellent storyteller and presenter to bring spotlight to ideas
• Apps expertise: Deep understanding of apps market and tech environment

my book:


  • PR Intern (Briman Communications)
  • App Store Editor (Apple)
  • Junior Copywriter (Cheil Worldwide)
  • Global Copywriter / Creative Strategist & Concept Developer (Cheil Worldwide)
  • Copywriter / Digital Film & App Writer (Cheil Worldwide)


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