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Jean Butterfield

Jean Butterfield

⚡️ Head of CRM • Delivering Customer Growth & Success ⚡️ Ex: ASOS | eBay Enterprise

London, England

A performance-driven leader with 12+ years’ experience delivering successful, omnichannel marketing campaigns and solutions.

Core Skills and Competencies
● Defines and delivers actionable customer feedback loops
● Builds value segmentations driving personalisation and smarter acquisition
● Automates processes to enable globalisation
● Delivers successful omnichannel campaigns and customer journeys
● Establishes automated data driven campaigns across device
● Specialised knowledge of GDPR legislation and compliant consent solutions
● Hands on AI experience incl. LTV, engagement models, product recs bot and more
● Track record of lucrative multichannel optimisation testing
● Multiple instances of sourcing and migrating email and push notification providers, as well as implementing CMS systems for content management
● Expert in retention and acquisition strategies
● Strong analytical, reporting and presenting skills enabling the delivery of regular performance updates
● Highly proficient in mobile responsive HTML and CSS coding
● Successful budget and project manager
● Builds exceptional stakeholder relationships across organisations
● Recruits high performing individuals and experience building teams from scratch

I thrive in environments where I can deliver innovative solutions to complex problems. My background in programming and design, together with a genuine love of problem-solving, has helped me achieve a level of knowledge and experience over and above the typical remit of a CRM expert.

I pride myself on creating and fostering engaged and high-performing teams, whom I inspire to succeed both as individuals and as part of the collective.


  • CRM Marketing Manager (
  • Head of CRM (
  • Email Campaign Executive (Boden)
  • Principal Consultant Customer Relationship Management (Freelance)
  • Senior CRM Marketing Manager (
  • Campaign Developer (e-Dialog)
  • Email Marketing Manager (Boden)
  • Lead CRM Marketing Manager (


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