Improver

Kate Tee

Category & Customer Marketing Manager

Greater Sydney Area

Customer Marketing Manager with a background in brand marketing, customer marketing, digital & data, coupled with strong project management skills. I specialise in driving growth through developing insight driven category & brand strategies, implementation initiatives through to strong execution of plans. I am an expert in digital marketing and PCE (personalised consumer experiences or CRM) as well as leading customer facing category and shopper programs. I have strong people skills, agency management and capability development skills.


Delivering "Best in Class" Channel, Customer & Brand Strategies and execution / Communications Planning / Digital / E-comm / PCE expertise and capability.

Specialties: Digital, Relationship Marketing (CRM), Brand & Communications strategy, BTL promotional and retail activations. Customer facing retail strategies. Internal and external relationship management.

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Experience:

• Digital and Sponsorship Specialist (Nestle)
• Marketing Activations Planner (Diageo)
• Category & Customer Marketing Manager (Good Drinks Australia Ltd)
• Brand Communications and Capability Manager (Diageo)
• Digital & Masterbrand Manager (Nestlé)
• Masterbrand Marketing Manager (Nestlé)
• Marketing Communications Manager (Diageo)
• Brand Manager - Bundaberg Rum (Diageo)
• Customer Marketing Manager (Bacardi)

Skills: