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Kenzie Taff

Kenzie Taff

Conversion Rate Optimization Manager | Creating Optimized Human Experiences | UX Design and UX Research

Denver, Colorado

I am a conversion driven experience manager/researcher/designer with an empathetic approach to all users. I have a user/human first approach backed by strategic and data driven methodologies. I have 6+ years of experience working in the digital marketing industry with notable e-commerce brands ranging from local to global scales. My work for such brands includes but is not limited to UX/UI Design, A/B Testing, User Testing, Low to High Fidelity Wireframe Design, User Experience Research, Google Analytics, and SFCC Optimizations. Educated in two BS Degrees, Fashion Merchandising and Digital Retail, with a minor in Marketing from the University of North Texas. Most recent education includes a UX/UI immersive certificate from the University of Denver.


  • CRO & UX Analyst (The Maze Group)
  • Marketing & Merchandise Coordinator (Standish Salon Goods)
  • Site Optimization Specialist (Signet)
  • CRO Manager (The Maze Group)
  • Conversion Rate Optimization Manager (Belo + Company)
  • E-Commerce Analyst | Site Merchandising - L'Oreal (LiveArea - a PFSweb, Inc. brand)


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