CEO Bright Capital ( Israel) @ Israel
Mom to 3 | Organic and Paid Social + Digital strategist helping brands create the pulse | Storyteller | Influencer Marketing
San Diego, California
Hi I’m Laura and my professional ROI is a simple formula.
1. Successfully connecting and communicating with people. Whether it's internal team members or clients, creating a safe space for open communication always moves the needle. Happy employees are healthy employees and satisfied clients equals retention, job security and revenue consistency.
2. Experience - est. 2008 which means I did a lot of work the long way before tools, automation and social/digital depts. even existed. This helps me strategize, execute, ideate and navigate storms well.
3. Creating clear KPIs and building strategy to ladder up to those goals on a continuous loop. Never settling with just one way. The easy way is the hard way and calculated risks and failing forward are excellent paths to success and growth.
4. Sticking to the planning structure of strategize, execute, analyze, optimize. Then rinse and repeat always keeps things fresh and well rounded. Mine your data!
5. No one is an expert. The landscape is ever evolving so teaching what you know and being a student in search of what you don’t is part of the everyday.