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Lior Doron

Lior Doron

Head of Irrigation products at Bermad


- Strong background as a business unit leader with emphasize on fast profitable growth,
- Expert with NPI processes including business development, go-to-market and launching campaigns in a global company.
- More then 25 years of experience with multi-disciplinary digital farming solutions for the precision Ag
market including hardware, software, IoT, big data, RF, cellular and cloud environments.
- Teamwork leader with an objective oriented management accomplished by methodical approach. Well
organizational percipience.
- Involving innovative and pro-active attitudes whilst striving to achieve ambitious targets.
- Good knowledge & experience of working with international R&D external funding funds.


  • Director of New Product Development (Netafim)
  • Product Development manager in the R&D Division (Netafim Irrigation Inc.,)
  • Product Management Director (Netafim)
  • Digital Farming - head of product (Netafim)
  • FIGARO project coordinator (EU FP7)
  • Head of Irrigation products (BERMAD)
  • Crop Management Technology director (Netafim)


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