Improver

Lori Steele

Senior Marketing Manager | Mapspeople

Austin, Texas Metropolitan Area

Enthusiastic and energetic marketer with 17+ years experience.

I consider myself a marketing "jill of all trades" with a diverse background in traditional and digital marketing. During my 18-year career, I have worked with a variety of B2B and B2C clients ranging from startups to eCommerce mega-corps. My expertise and passion is in all things Marcom strategy with an emphasis in digital content strategy and customer success. I'm a self-proclaimed Content Queen and love all things copy and design with a passion for branding, communication, and video strategy. Additionally, I have a soft spot for non-profit work and really enjoy event marketing/management as well. I thrive in growing client relationships and shine when managing client-facing and external events like conferences and webinars. Perhaps most importantly, I make it a best practice to analyze KPIs and showcase a compelling ROI strategy before making business decisions – and I encourage my clients and teams to think strategically as well. 

Outside of work, catch me on the ice Friday nights in Austin playing hockey with my husband or up on stage at the local karaoke dive bar.

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Experience:

• Senior Marketing Manager (MapsPeople)
• Sr. Marketing Strategy Lead & Customer Success (Tegrita Consulting Group )
• Marketing Program Manager at Liaison Resources for PwC (remote) (Liaison Creative + Marketing)
• Chief Marketer & Owner (Steele Marketing & Consulting)
• Sr. Marketing Project Manager, PricewaterhouseCoopers PwC (remote) (Liaison Creative + Marketing)
• Senior Account Manager, Customer Success & Digital Marketing (Intellibright)

Skills: