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Luciana Andreoni

Luciana Andreoni

Managing Partner @ True & North | Design Thinking & Consultative Sales

Greater Reading Area

I have nearly 20 years experience building some of the best known brands in beauty and food and delivering strong commercial results. Throughout my career, I have successfully launch new products and brands, turned around troubled businesses and prepared successful ones for future challenges. I am proud to have led high-performing cross-functional teams, taking an active role in recruiting and developing talent.

More recently, I have become a partner in a growing professional training & coaching business to support them in the next phase of their evolution. Some of my days are spent on organisational design and building our investment strategy. Others on learning how to use Mailchimp.

I am valued for my ability to spot and seize new opportunities, willingness to test and learn and pragmatism. Outside of work, when I'm not dragging my kids for a walk through the Berkshire countryside, I can be found at a yoga class or pursuing my quest to find the best facial in London.


  • Group Marketing Manager (L'Oreal)
  • Category Strategy Controller / Deputy Director (L'Oréal)
  • Commercial Director, Boots (L'Oréal)
  • Cadbury Dairy Milk Brand Manager (Cadbury plc.)
  • Marketing Director (L'Oréal)
  • Brand Manager – Giving & Sharing (Cadbury plc.)
  • Managing Partner (True & North)


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