
MERCEDES COLLADO REAÑO
Consultora de Marketing Digital y Comunicación @ Talavera de la Reina, Castile-La Mancha
Head of Product Marketing at BigRep
Berlin Metropolitan Area
I am a creative product marketer focusing on product launches from concept ideation to go-to-market strategies, including segmentation, sales enablement support, and lead gen activities. I have strong communication, analytical, and presentation capabilities which enable me to design, track, and improve user-oriented digital marketing strategies for SaaS (Non Architecture - B2C) and SW/HW solutions (BigRep - B2B)
Strengths:
Brand Identity
Digital Marketing and Lead Gen
Content Generation (original content or based on customer success stories)
Competitive Analysis & Benchmarking
Tracking and Analytics
Influencer Marketing
Go-to-Market Execution
Customers/Users relationship
Public Relations
Consultora de Marketing Digital y Comunicación @ Talavera de la Reina, Castile-La Mancha
engineer at iaf @ Israel
Business Risk Management Associate at Avant @ Chicago, Illinois