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Maria Fernanda (Mafê) Borsatto

Maria Fernanda (Mafê) Borsatto

Digital Marketing - Creative Strategist - Branding, Content Marketing

Berlin, Berlin

Digital Marketer that worked 10 years in fast-growing start-ups and developed career around Branding and Content Marketing. Focused on customer acquisition through social media organic growth and online communities' engagement, such as brand ambassadors and influencers.

Both creative and analytical thinker, as it's been years leading multidisciplinary marketing projects, involving Influencers, Live Events, Performance Media, CRO, SEO, Email Marketing, that allowed to strengthen skills such as project management and marketing strategy.

Has managed results-oriented brand marketing teams, with designers, copywriters, data scientists and social media experts, aiming to increase brand awareness, interest and revenue. Now dives deep in research and data to test and develop new acquisition channels.

Curious, self-starter, fast learner and also a total nerd - not just because of the passion for anime and board games. Likes to make quizzes and to cook/bake for friends in spare time.


Experience:

  • Head of Social Media Marketing Brasil (Fluency Academy)
  • Marketing Manager (Descomplica)
  • Head of Branding (Descomplica)
  • Growth Marketing Manager (sofatutor GmbH)
  • Social Media and Content Manager (Descomplica)
  • TV Schedule Intern (Canal Futura)

Skills:

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