In 2014 the agency was named "Global Media Agency of the Year" at the Festival of Media Global Awards in Rome, Italy. This was the first time an Australian agency has received the honour.

In 2015 - my last year as CEO - the Australian Financial Review's BOSS Magazine named UM Australia's Best Place to Work." />
In 2014 the agency was named "Global Media Agency of the Year" at the Festival of Media Global Awards in Rome, Italy. This was the first time an Australian agency has received the honour.

In 2015 - my last year as CEO - the Australian Financial Review's BOSS Magazine named UM Australia's Best Place to Work." />

Improver

Contact Details

E-mails & Phone

Mat Baxter

Mat Baxter

Global CEO at Huge

New York, New York

Hello. I'm Mat, global CEO of Huge.

Huge is an experience design and digital marketing agency. The company was founded in DUMBO, Brooklyn, and is one of the marketing industry’s most innovative
If you're looking for an amazing team to deliver world class experience, technology, data, design or digital marketing solutions then please get in touch with me.

Before my job at Huge, I was Chairman and global CEO of media agency Initiative.

During my time as global CEO, Initiative was the world’s fastest growing media agency for 4 consecutive years (source: RECMA global media agency growth 17/18/19/20). Over the past few years, Initiative has been named Media Agency of the Year in the US, UK, France, Spain, Latin America and Australia.

Previously, I was Global Chief Strategy & Creative Officer at IPG Mediabrands where I had responsibility for the network’s overall strategic and creative product. I also oversaw IPG Mediabrands’ marketing.

IPG Mediabrands is a member of The Interpublic Group of Companies, listed on the New York Stock Exhange (NYSE:IPG).

Prior to that, I was CEO of UM in Australia (also an IPG Mediabrands company) where the agency became the country's highest ranked and most awarded media agency (source: AdNews Agency Rankings 2011, 2012, 2013, 2014).

UM was named Australia's "Media Agency of the Year" a record four consecutive years. I was named "Agency Head of the Year" by Campaign Magazine in 2013.

In 2014 the agency was named "Global Media Agency of the Year" at the Festival of Media Global Awards in Rome, Italy. This was the first time an Australian agency has received the honour.

In 2015 - my last year as CEO - the Australian Financial Review's BOSS Magazine named UM Australia's Best Place to Work.


Experience:

  • Global CEO (Huge)
  • Member Board Of Directors (UnLtd. )
  • Chairman (Initiative)
  • Global Chief Strategy & Creative Officer (IPG Mediabrands)
  • Global CEO (Initiative)
  • Awarding Jury - Cannes Media Lions 2016 (Cannes Lions International Festival of Creativity)

Skills:

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