Improver

Matthew Cohen

Director, Global Brand and Advertising at Indeed.com

Austin, Texas

Innovative marketing communications, branding and media professional with 15+ years experience creating successful integrated brand platforms, positioning new and established brands, and coupling new media strategies with effective, award-winning creative to drive awareness, response and revenue through traditional and online channels. Exceptional track record leading consumer and B-to-B brand and communications strategy from concept through end-of-life, including brand planning, campaign management, and post-campaign analysis.

Specialties:
• Brand Strategy/Brand Architecture
• Brand Positioning
• Brand Identity
• Integrated Communications and Creative Development
• Multi-Channel Marketing Strategy
• Media Strategy, Planning and Analysis
• Agency Management, Selection, Relations
• Team Leadership and Team Building
• Marketing Research and Measurement
• Online Content Development
• Multicultural Marketing

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Experience:

• Director, Global Brand and Advertising (Indeed.com)
• Interim CMO (Contract) (NewComLink)
• Senior Director, Global Brand Marketing (HomeAway.com)
• Account Supervisor (DDB Miami/HMS Partners)
• Marketing Communications Manager (Royal Caribbean International)
• Director, Brand Communications (Royal Caribbean International)

Skills: