Co-Founder, CEO at Upstream Security l @ Israel
Marketing Leader | Content & Thought Leadership Strategist
San Diego County, California
I am a successful marketing and communications leader with more than 20 years of experience developing, implementing, and managing effective content marketing, demand generation, branding, and product launch programs.
Over the last decade, I have worked at the cross-section of emerging technologies, intellectual property, and strategic marketing. During this time, I worked with leading-edge technologies (semiconductors, sensors, software, power, antennae, etc.) for several key markets, including mobile devices, smart fitness and health, medical devices, automated driving, smart home, networking/connectivity, IOT, and more. I have expansive knowledge of current technologies and markets, being at the forefront of messaging, positioning, product launches, demand generation campaigns, brand building, and public relations for a wide array of high-tech products.
I have achieved solid results. As the head of marketing for a technology development/monetization business focused on leading technology sectors, I designed and managed a global integrated marketing program that increased sales from $1 million to more than $75 million in the first four years of business. After this, I worked for one of the largest technology companies in the world - managing global creative teams, building production processes, and developing marketing and communications campaigns - where my work helped contributors spread across four countries form a cohesive team that grew output 20-fold in two years.
Most recent highlights:
- Five years of experience as marketing department head; Eight years of experience leading cross-functional teams; Founder and creative director of a marketing and communications consulting business.
- Ten years of experience marketing leading technologies and products, including semiconductors, mobile devices, IOT, automated driving, networking/connectivity solutions, medical devices, smart healthcare and fitness, 3G / 4G LTE / 5G, etc.
- Six years of experience marketing intellectual property / patents.