Owner, MOST V @ Israel
Chief Brand Officer chez John Paul | Communication - Marketing Strategy & Business Development Accor
Tel Aviv-Yafo, Tel Aviv
Maya Sala is the Chief Brand Officer at John Paul, the worldwide leader in concierge services providing brands with white label programs to enhance their customer loyalty or their employee retention.
Joining John Paul in 2015, Maya became involved in developing the prominence and image of the company through a multitude of projects that have contributed to making John Paul a vital benchmark in the loyalty market.
Passionate about the company’s culture and DNA, Maya has achieved many great things within the Communication team, first as Communication Coordinator, then as Communication Manager for France, and then as EMEA Communication Manager before taking leadership of the team and becoming Chief Communication Officer in 2018. In November 2019, she became Chief Brand Officer and added the group’s marketing strategy to her missions.
Maya began her career in media relations in agencies specialized in fine jewelry. She then turned toward the world of media, with different experiences in press and television, notably at TF1 as a communication officer.