Improver

Melanie Hill

providing intelligent new business development solutions, Director Acorn2Oak Marketing

Greater Oxford Area

FREELANCE SALES & MARKETING CONSULTANCY
1997 TO DATE
* New Business Development/telemarketing
* Telemarketing/Telesales training
* Market Research both online, face to face and telephone
* Build up new client base whilst maintaining existing client base.
* Work with clients/potential clients to set up and implement their specific Marketing and Market Research plans and budgets.
* Sales & Marketing Literature, PowerPoint presentations etc…
* Conference Organization and set up
* Business Plan set up & implementation
*Telemarketing/Telesales training
*Setting up of e.commerce strategy and implementation plans for a variety of clients within the e.commerce new technology sector. This included the following activities: -
- Auditing current web presence and back office administration and contact management
- Writing technical spec from a user perspective for both the front end web site and back office
- ISP auditing, sourcing and selection
- Company and product branding both trademark, domain names and logo
- Company literature redesign in line with web site launch
- Complete specification for the back office contact management systems
- Staffing assessment and requirements in line with the launch and maintenance of the complete e.commerce solution
- Sales and marketing – the full marketing mix, including e.commerce
- Setting up strategic alliances with key companies including banks, stock market i.e. NASDAQ, national news i.e. FT, Red Herring etc… lifestyle product and service providers
- Training requirements
- PR sourcing and liaison with industry specific PR specialists

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Experience:

• SALES AND MARKETING GLOBAL SUPPORT MANAGER (PROFIT TECHNOLOGIES)
• Nurdin and Peacock CUSTOMER MARKETING MANAGER UK (Nurdin and Peacock)
• Director (Acorn2Oak Marketing)
• FREELANCE MARKETING (GEMINI MARKETING)
• WESTLAND ENGINEERING PROJECT MANAGER (Westland Engineering)

Skills:

• Negotiation
• Sales Management
• Marketing Management
• Management
• Project Management
• Program Management
• Account Management
• Business Planning
• Team Management
• Business Strategy
• Team Leadership
• Digital Marketing
• Strategy
• Sales
• Retail
• Contract Negotiation
• Key Account Management
• Start-ups
• Market Research
• Change Management
• B2B
• Product Management
• Cross-functional Team Leadership
• New Business Development
• E-commerce
• Coaching
• Entrepreneurship
• Training
• Team Building
• Banking
• CRM
• Management Consulting
• Event Management
• Direct Marketing
• Procurement
• Marketing
• Business Analysis
• Analysis
• Product Marketing
• Budgets
• Business Development
• Product Development
• Project Planning
• Marketing Communications
• Strategic Planning
• Sales Operations
• Forecasting
• Marketing Strategy
• Competitive Analysis
• Operations Management