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Michaela Aguilar

Michaela Aguilar

Innovative Digital Strategy | Personalisation | CRO | Ecommerce | Analytics | Calling a spade a spade

Sydney, New South Wales

I have been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes.

I am a seasoned expert who can advise clients and lead projects in the areas of digital strategy, analytics, site builds, ecommerce, loyalty programs and churn reduction, conversion rate optimisation, personalisation, and marketing automation. I also assist clients with use-case based technology selection via structured RFP process.

My strength is the ability to present ideas and projects in a business context and to translate complexity into easy-to-understand concepts. I excel at creating value for money solutions addressing business problems and pain points.


  • Advisor - NORA Talent Network (NORA Network )
  • Head of Customer Experience and Analytics (Havas Media Australia)
  • Tutor of Digital Marketing Certificate + CRO (ADMA)
  • Head Of Solutions (Havas Media Australia)
  • Senior Consultant (Havas Media Australia)
  • Senior Engagement Manager (2DataFish)
  • Senior Consultant | CRO & Personalisation | Digital Strategy | Delivery Magician (Catchi)


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