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Michal Bignitz

Michal Bignitz

Head of Product & International Growth at


Michal heads Wix Product management. She also heads International Growth, responsible for Wix's growth in all non-US markets. Before, Michal Headed the Wix App Market - Wix's distribution platform for web apps, as well as other strategic projects in Wix, among them Wix Blog and Wix Events. 

Michal has the experience and knowledge of establishing, recruiting and managing large scale teams and leading highly strategic products.

Michal holds a bachelor degree in computer science and psychology form Tel Aviv University, and both product and engineering background from several startups as well as big companies as Microsoft.

Sharing her diverse expertise, Michal has guest lectured at the IDC, college of management and Tel Aviv University, on technical, product and managerial topics.


  • General Manager, Head of Partners (
  • Software Development Engineer (Microsoft)
  • Head of Product Guild (
  • Director of Product Management, Dev Center Manager (
  • Market Analyst (vCita)
  • General Manager, Head of Wix App Market (
  • QA Engineer (Kidaro (acquired by Microsoft))
  • General Manager, Head of International Growth (


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