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Michelle Naftalis

Michelle Naftalis

Marketing Communications Manager at BAI Communications

Toronto, Ontario

I'm a digital marketing professional with more than 7 years of client-side experience. Since joining BAI Communications in 2015, I've played a key role in developing and executing BAI’s regional marketing strategy. I specialize in content development, communications, UX/UI design, brand, marketing tactic implementation and analysis.

I'm also primarily responsible for end-to-end execution of digital campaigns on BAI’s Wi-Fi advertising platform, branded TCONNECT. I've secured campaigns from numerous tier-one brands, including: MasterCard, Coca Cola, Disney, and McDonalds.

My proven ability to reach KPI targets and execute project deliverables is underscored by my resourcefulness and can-do attitude. Alongside my strategic mindset, I'm proficient in graphic design and web development.

Knowledge base: Digital marketing, UX/UI design (Axure, Balsamiq, Sketch + InVision), Ad tech (GAM + Oath), marketing automation (SF), graphic design (Adobe CS + Gimp), web development (HTML + CSS), Raisers Edge, traffic logging and broadcast software (Simian + Natural Log) and Office 365.


  • Administrative Assistant (CJPAC)
  • Traffic Coordinator (CHRY 105.5FM Radio Inc.)
  • Marketing Coordinator (BAI Communications)
  • Marketing Communications Manager (BAI Communications)
  • Marketing Specialist (BAI Communications)
  • Assistant Store Manager (Fraiche Boutique)
  • Marketing Associate (Barter Network Ltd.)


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