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Nira Zitner

Nira Zitner

Marketing Director at CBC group- Tara Dairies | CMO | VP Marketing | Marketing & Business Development Manager

Israel

 Marketing Director
 Over 15 years of experience in leading marketing managers and teams, in the Consumer Goods and Retail Industries
 Expert in increasing sales volume and business growth, using strategic marketing work plan and on-line (digital)/ off-line media activities
 Direct management of managers and marketing teams: motivating teams to achieve goals, managing work plans, schedules and supervising performance
 Specializes in building cross organizational marketing strategies for local and international consumers (global B2C customers)
 Proven ability in leading branding and re-branding processes
 Well experienced in positioning of products/ brands into leading one's: analyzing consumer behavior, managing markets' research, launch with PR activities and advertise
 Identifying market trends to support sales & commercial activities, designing growth engines of new products and new audiences
 Leading Digital Marketing activities in social media and on-line channels
 Identifying business opportunities, penetrating into new markets, contributing to increase revenue and profitability
 Managing an annual budget of 30M NIS
 Monitoring all the digital assets of the trading up BU's (socials, mini sites and website)
 Collaborating with advertising firm, research & promotion companies among the largest in the market to increase innovation
 Defining and initiating go to market strategy considering the target group (audience), competitor analysis, production limits, trends and pricing strategy.
 Developing and launching ~20 new products yearly;
 Contact info:
 +972-54-2422045


Experience:

  • Product Marketing Manager (Nestlé)
  • Marketing, Digital & Business Development Director (Erroca and CrazyLine)
  • Marketing Director (CBC group - Tara Dairies)
  • Account Manager (Promarket)
  • Business Unit Manager - Tnuva Brand Corporate & Categories (Tnuva)

Skills:

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