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Pat Langton

Pat Langton

Partner/Creative Director at Magnum Opus Partners

Richmond, Victoria

I’ve been a Creative for almost half my life, and over those years I’ve learnt a few key ingredients that make good creative. Firstly, relationships, whether it’s with your clients or internally, with great relationships you can do great work. Secondly, always simplify, I’ve seen hundreds of ads that are too complicated, I’ve never seen an ad that was too simple or too specific. Thirdly, presenting is everything, I’ve seen bad ideas sold in well and good ideas sold in badly, presenting is key to maintaining a client or winning them.

Ideas are what got me into advertising and that’s what keeps me here after 15 years. I love the power of an idea and the look on someones face when they “get it”. I live by simplicity and love ideas that make you stop and think. I believe ideas can come from anything and from anyone, I see advertising as an art, the art of selling.

Silver Cannes Lion
Finalist Cannes Lion
2 x Silver Clio awards
Bronze Clio award
2 x Bronze IPA award
Finalist Global awards
Finalist The Drum OOHA awards

You can contact me at
Specialties: CS6 - InDesign, Photoshop, Illustrator, Premier
Design, TVC, Print, Radio, digital, social


  • Creative Director (MO Partners)
  • Art Director (McCann)
  • Art Director (Singleton Ogilvy & Mather)
  • Partner/Creative Director (Magnum Opus Partners (MOP))
  • Senior Creative (McCann HumanCare)


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