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Polly Williams

Polly Williams

Social Media Strategy & Advice | Social Content Strategy & Creation

Auckland, Auckland

I'm a social media specialist with years of experience managing social for some of Australasia's biggest and most iconic brands.

With twenty years of experience in digital and social media and a Bachelor of Communication Studies behind me, I’ve got both knowledge and experience.

From 2013 to 2017 I delivered social strategy, content creation and community management for 4 iconic NZ brands, 3 of which were communities built from scratch. I successfully nurtured and grew those communities, building large and highly engaged audiences. My work was recognised in 2017 with an award for Best Launch on Social at the NZ Social Media Awards (#NZSMA), and a placing as a finalist in Best Campaign under $20k.

I believe social media isn’t rocket science. Sure, there’s a knack to getting it right, but getting it right doesn’t have to be hard or expensive if you know what you’re doing. That’s why I take a no-nonsense, jargon-free approach to what I do.

As a small business owner, I also understand that businesses need to see results – a return on their investment – quickly. They need practical solutions and actionable advice that works. So I’ve taken what I learned working for some of New Zealand’s largest agencies and their blue chip clients and turned it into a series of sensible, easy-to-use and affordable tools and processes that make managing social media – well – manageable.

While I love crunching numbers, I also have a creative side as a micro-influencer and content creator. Polly Unsaturated is a blog about raising tweens, saving the planet and collecting moments instead of things – and the chance for me to practice what I preach.

If you’d like to find out how I can help you, get in touch!


  • Micro Influencer (Polly Unsaturated - Micro Influencer)
  • Social Media Advisor (KidsCan Charitable Trust)
  • Virtual Social Media Strategist (Objective)
  • Director (Social Coach)
  • Social Media Specialist (MBM - McCready Bale Media)


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