Improver

Richard Buchanan

Group Strategy Director at AKQA Group

London, England

Culture eats strategy for breakfast - Always has and always will - Culture is everything.

My passion is making people laugh and experiencing new things - I love travel and I love humour. I want to bring the things I learn in the depths of the mekong delta or with a start up in san francisco or with friends at a festival to my work, I want to help develop the culture and community of brands, I think this is more important than the bottom line.

I think we all have experiences that if viewed through the right lense can be tremendously valuable, to our lives, our clients and our work culture.

I have worked consistently with top tier creative, strategy and branding agencies to deliver digital cultural insight and brand creative, I have never been happier than when I am with a diverse team with a passion for their goal.

I have taken risks, some have worked and some haven't - I am humbled by the things that worked even more than the things that didn't.

---

Experience:

• Senior Strategist (Freelance) (Quintessentially & Co.)
• Senior creative strategist (FITCH)
• Freelance Senior Creative strategist (R/GA)
• Creative strategy director (AKQA)
• Group Strategy Director (AKQA Group)

Skills: