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Roshni Wijayasinha, CM, MBA

Roshni Wijayasinha, CM, MBA

Fractional CMO for Startups | Forbes Communication Council | Startup Advisor, Mentor, Investor

Toronto, Ontario

Roshni is a trusted marketing leader with 15 yrs of progressive experience helping companies bring brands and products to market. Having started her career working on top consumer brands on the agency side, she has built her reputation by bringing creativity and strategic insights to leading global technology companies such as Microsoft, Sony & Kobo. Most recently, she has built out Marketing teams & brands at domestic technology leaders, Juice Mobile, Thinking Capital, Benecaid and Foxquilt, and has started her own consultancy, specializing in Marketing Strategy, Planning and Communications.

CORE AREAS
| Global & national brand and product launches & lifecycle management
| Product, Category, Brand Planning & Marketing
| Communication strategies inc. promos, B2B, retail, sponsorships, digital, PR, Advertising
| Sales & MarComm toolkits
| Customer acquisition, Lead Generation programs & CRM
| Forecasting & budgeting
| Multi-agency management
| Team building, leadership, mentoring

RECOGNITION
| Chartered Marketer, Canadian Marketing Association, 2018
| Synthesios Top Canadian Marketers to Follow on Social Media, 2017
| DX3's Top 100 Digital Marketing Pros, 2014 & 2015
| Microsoft's Women of Microsoft, 2014
| Marketing Mag`s Top 30 Under 30, 2013
| Sony Ericsson's Global Select Award, 2012


Experience:

  • CEO, Lead Strategist (Prosh Marketing)
  • Special Advisor (Essential Impact)
  • Entrepreneur in Residence - Branding & Communications (Ryerson Venture Zone in Brampton)
  • Chief Marketing Officer (goPeer)
  • Council Member & Contributing Writer (Forbes Communications Council)

Skills:

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