Improver

Sarah Skinner

I help DTC businesses grow exponentially with data-driven marketing decisions | Founder, Growth Marketing Agency | Speaker | Member of WE ARE THE BOARD

Los Angeles, California

Founder and CEO of Sunflower Digital, a growth marketing agency, I specialize in connecting data & analytics with a performance marketing strategy to deliver accelerated growth for direct-to-consumer businesses in Health, Beauty, & Apparel. I am a data-driven digital marketer with extensive knowledge in leveraging channel metrics to improve media planning, website performance, and customer retention. I believe good brand marketing is driven by performance.

With more than 16 years in Digital Marketing & E-commerce, I bring an executive level of experience and an extensive network of like-minded experts to all our client engagements at Sunflower Digital. We always start with data and then we build a customized, flexible roadmap for growth. Our custom roadmaps are multi-channel and designed to grow direct-to-consumer businesses quickly. We then offer strategy, services and referrals across email & sms, organic & paid social, organic & paid search, affiliate, loyalty, and website optimization & development to help our client’s execute the growth plan.

Functional Expertise:
- Analytics, Reporting and Growth Marketing
- Email & SMS Marketing
- Media Planning
- Affiliate Marketing
- Website Optimization
- Loyalty & Retention Strategies

Technical Skills:
- eCommerce Software: Shopify | Magento | NetSuite
- User Generated Content: Pixlee | Olapic | Yotpo | Power Reviews
- Email Service Providers: Klaviyo | Listrak | Bronto | MailChimp
- Reporting: Google Analytics | Excel | Kissmetrics | Glew.io
- Site Optimization: Optimizely | Nosto | Google Optimize

With a B.A from the University of Southern California, I’ve worked across multinational health and beauty brands like VIOLET GREY, Milani Cosmetics, Kate Somerville Skincare (Unilever), and Techstyle Group.

Seen as an expert in my field, I’ve been honored to earn multiple awards, speakerships, and nominations throughout the industry, including:
- Best Marketing Team, Magento Imagine Award - 2018
- Nominated for Best Website Redesign of the Year, Internet Retailer Magazine - 2018
- Panelist, Growing Customer LTV & Building Brand Loyalty, Booyah Travel & Retail Summit - 2018
- Panelist, Personalized and Targeted - Revamping your site content, eTail Eats 2018
- Co-presenter with Brian Kelly, CEO of Kissmetrics, How Retail Marketers Can Get The Most Out Of Their Analytics - IRCE, 2016

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Experience:

• Vice President, Channel Marketing (VIOLET GREY)
• Founder and CEO (Sunflower Digital)
• Member (WE ARE THE BOARD)
• Senior Director of Digital Marketing & eCommerce (Kate Somerville Skincare, LLC)
• Vice President Ecommerce (Milani Cosmetics)

Skills: