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Shanna McEachern

Shanna McEachern

Product Marketing Manager at Eigen

West End, England

Currently managing Product at Alpaca, a New York and Berlin-based tech startup disrupting the apartment rental space, Shanna is passionate about accelerating user acquisition, conversion and retention through product-led growth strategies. A former founder, advisor to early-stage startups and co-chair of the Soho House Entrepreneurship Club, Shanna thrives and finds order within fast-paced ecosystems.

Prior to joining Alpaca, Shanna served as Consulting COO to Social Impact Capital, a nascent and rapidly scaling Venture Capital firm in NYC. In that role, Shanna's ownership of process design and implementation across all business units enabled the Partners to launch the fund with speed while focusing on deal flow.

Prior to that, Shanna co-founded Leverage (, a tech startup enabling collaborative, data-driven supplier scorecards at product-producing brands. With Leverage, brands rapidly evaluated supplier performance across business-critical metrics, enabling data-driven supplier reviews and smart spend reallocation. As Co-Founder and COO, Shanna led all business operations in addition to sales and marketing strategy.

With 5+ earlier years in enterprise sales and marketing at IPC, a global technology company, and her more recent advances into the startup ecosystem, Shanna leverages a diverse background to build thoughtful, consumer-focused business strategies with operational efficiency.


  • Product Manager (Alpaca Technology, Inc.)
  • Co-Founder & COO (LVRG)
  • Advisor (Pause)
  • Product Marketing Manager (Eigen Technologies)
  • Consulting COO (Social Impact Capital)


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