Improver

Stacey Wu

Chief Marketing Officer

Washington DC-Baltimore Area

Marketing leader with demonstrated business results in a complex global business. Skillful at identifying opportunities and trends that lead to development and enhancement of market leadership. Successfully managed businesses ranging from $50 million to $7 billion annual revenue.

* Audience targeting through research, messaging, positioning, campaign orchestration
* Demand generation waterfall through marketing automation and lead qualification / nurturing
* Success measurement through rigorous analytics and multi-touch ROI assessment
* Product Marketing and Go-to-Market planning
* In-depth understanding of SaaS subscription and eCommerce business model
* Annual planning with market-in data and analysis

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Experience:

• VP, Strategic Marketing & Planning (Symantec)
• Head of APJ Regional Marketing (Symantec)
• Advisor (Information Technology Disaster Resource Center (ITDRC))
• Vice President, Marketing and Demand Generation (Avaya)
• SVP Global Marketing (Fortinet)
• Chief Marketing Officer (Everbridge)

Skills: