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Stephanie (Kerchner) O'Farrell

Stephanie (Kerchner) O'Farrell

Marketing Executive | General Manager | 40 Under 40

Salt Lake City Metropolitan Area

Senior level marketer and general manager with ample experience leading brand and product development, eCommerce strategy and implementation, integrated global and local campaigns and executing impactful commercialization strategies and plans.

Extensive experience developing digital, social and mobile campaigns, implementation road maps and evaluation methods resulting in high engagement, and consumer acquisition and retention.

Passionate team leader focused on nurturing and developing high performing teams to deliver exceptional results.

Experience managing multi-million dollar P&L’s within a very complex organization.

KEY STRENGTHS:
Brand Development and Management | eCommerce Strategy & Implementation | Integrated Marketing Campaigns Development | Developing and Coaching Talent | Digital and Social Strategy Development | Cross-Functional Team Leadership | P&L Management | White Space Innovation | Field Marketing Strategy and Implementation | Retail Strategy and Programming


Experience:

  • VP of Marketing - North America (NSP)
  • Vice President of Marketing (Tafi)
  • Director of Brand Strategy / Chief of Staff to CMO (MillerCoors)
  • Director of Marketing (Flying Dog Brewery)
  • Director of Marketing - Coors Family of Brands (MillerCoors)
  • Assistant Brand Manager, Innovation (Mike's Hard Lemonade)
  • Brand Manager (Flying Dog Brewery)
  • Associate Brand Manager, Portfolio (Mike's Hard Lemonade)
  • Director of Marketing (Tafi)

Skills:

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