Social media & influencer strategist @ Greater Sydney Area
Group Account Director at Publicis Groupe
Greater Melbourne Area
I am a dedicated marketing lead with over 10 years experience across agencies big and small. I have managed local, regional and global accounts, and am passionate about delivering an integrated approach to brand strategy and marketing transformation for my clients, as well as within agencies.
I strongly believe in creating impactful, data-led work that is connected to real-world business outcomes - not just miscellaneous metrics.
Throwing the buzzwords out there: Deep understanding of the technology and data ecosystems in marketing, including: customer segmentation, CRM and customer journey development, CX and UX, data analytics and reporting, data-driven digital, DCO, e-commerce, Always On marketing etc. And of course more traditional experience in Brand and Retail/Tactical marketing across a wide breadth of categories and brands.
I am also comfortable across all areas of agency management, KPIs and margin, new business growth, onboarding and agency development.