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Stuart Alex Smith

Stuart Alex Smith

Group Account Director at Publicis Groupe

Greater Melbourne Area

I am a dedicated marketing lead with over 10 years experience across agencies big and small. I have managed local, regional and global accounts, and am passionate about delivering an integrated approach to brand strategy and marketing transformation for my clients, as well as within agencies.

I strongly believe in creating impactful, data-led work that is connected to real-world business outcomes - not just miscellaneous metrics.

Throwing the buzzwords out there: Deep understanding of the technology and data ecosystems in marketing, including: customer segmentation, CRM and customer journey development, CX and UX, data analytics and reporting, data-driven digital, DCO, e-commerce, Always On marketing etc. And of course more traditional experience in Brand and Retail/Tactical marketing across a wide breadth of categories and brands.

I am also comfortable across all areas of agency management, KPIs and margin, new business growth, onboarding and agency development.


Experience:

  • Account Manager (Noisy Beast)
  • Account Manager (DDB)
  • Senior Account Director - Integrated (Publicis Emil)
  • Group Account Director (Publicis Groupe)
  • Group Account Director (Publicis Emil)
  • Account Director (Freelance)

Skills:

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