Founding Partner @ Melbourne, Victoria
Social Media Strategist | B2C + B2B Digital Marketer
San Francisco, California
Hi there, I’m Syed! I’m a social media marketing veteran that’s passionate about community building, analytics, employee advocacy and finding creative ways to connect with an audience. In addition, I’m an advocate for Diversity & Inclusion and truly believe that the best ideas and conversations occur when everyone’s got a seat at the table.
I started off with aspirational dreams of becoming a journalist, but when the opportunities weren’t there, I thought back to something one of my favorite professors said to me back in 2008: “Some opportunities may be closing, but new ones are opening.” And with that, I found my footing in social media.
While there are many similarities between the two professions, what I enjoy the most is that it’s all about sharing knowledge and building trust with your community.
As a social media manager, I’ve been fortunate to see things from a wide perspective, having worked for both B2B and B2C brands, while being on the agency side and serving as the in-house strategist.
Some of my biggest accomplishments over the past 10 years:
• Being the first-ever social media hire for 4 different brands and building a foundational structure from scratch, serving as the resident expert
• Overseeing the employee advocacy program for two different companies, training over 2,000 employees in total, transforming them to becoming brand advocates
• Building pre, during and post-event strategies for some of the industry’s biggest conferences
One of the things I love the most about working in social media is the ability to work with various teams and departments within an organization, such as Sales and HR, and finding ways to move the business forward.
When I’m not nerding out about the latest social media trends and use cases, I’m obsessing over sports and comic book culture.