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Tempest-Jody L.

Tempest-Jody L.

Director; Brand & Creative Strategy @Ted Baker/Committee member @Soho House

United Kingdom


Creative innovator

Developed and built creative brands from start-ups to multi-national household name brands. Experience working across media, architecture & design, graphic design, social & digital touch-points. Passionate storyteller and proven ability to craft meaningful connection between brand and user

Strategic planning and business development

Extensive expertise in evaluating industry and market trends. Identifying business growth opportunities, competition and legislative threats. Delivery of agile, scrum and sprint focused working structures built around a test and learn culture.

Budget development and financial management

Budget preparation of management for multiple diverse business units. Experienced in cost control and establishment of cost saving initiatives.

Product development

Highly experience in building on and off-line experiential brand moments. Identifying and delivering: new business units & digital solutions grounded in generative design/UI focused product innovation.

Building effective teams and operational development

Inspirational and collaborative leader. Crafting talent acquisition, training and personal development processes are built around brand mission & vision. Targeting specifically internal and external customer expectations at every step of rather respective journeys.

Change management

Unmatched on-the-ground diverse experience globally in leading teams. Aligning development goals of teams to new vision and culture both in the workplace and the communities that surround the workplace, building meaning, sense of purpose & personal ownership into the everyday.

Diversity and inclusion

Having lived in six countries across the globe, deep local understanding of consumer need, political, racial, religious, gender and sexual identity has been key to my success, promoting these core ideals to both internal and external customers is key to my success.


“To seek a permanent senior role with a brand that values crafting storytelling, sustainability and purpose at the centre of connection between brand & end-user. Continuing to champion workplace diversity & the United Nations 17 sustainable development goals as workplace standard. To always align brand and personal development towards a path of conscious consumerism.”


  • Founding Member (The House of St Barnabas)
  • Founder / Brand & Creative Director (Create Your Own Future Now)
  • Committee / Founding Member (Soho House & Co)
  • Chief Communication & Marketing Officer (LC Waikiki)
  • Director of Brand & Creative Strategy (Ted Baker)


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